1. Introduction

True To Blue ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any way.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide, including:

• Contact Information: Name, email address, phone number, business address
• Business Information: Business name, trade type, business size, service area
• Account Information: Username, password, account preferences
• Communications: Messages you send us, feedback, and support requests
• Payment Information: Billing address, payment card details (processed securely through third-party payment processors)

2.2 Information Collected Automatically

When you access our services, we may automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
• Location Data: General geographic location based on IP address
• Cookies and Tracking Technologies: See Section 7 for details

2.3 Call and Communication Data

As part of our voice assistant services, we may collect and process:

• Call recordings and transcripts (with appropriate consent)
• Call metadata (time, duration, phone numbers)
• Voice data for service improvement
• SMS/text message content and delivery status

3. How We Use Your Information

We use collected information for the following purposes:

• Provide Services: Operate and deliver our voice assistant and business management tools
• Communication: Send service updates, respond to inquiries, and provide customer support
• Marketing: Send promotional communications (with your consent) including SMS messages about our services
• Improvement: Analyze usage patterns to enhance our services and user experience
• Security: Detect, prevent, and address technical issues and fraudulent activity
• Legal Compliance: Comply with applicable laws, regulations, and legal requests
• Business Operations: Process payments, manage accounts, and fulfill contracts

4. SMS/Text Message Communications

If you opt in to receive SMS/text messages from True To Blue, you agree to receive recurring automated marketing and informational text messages at the phone number provided. These may include:

• Account notifications and updates
• Service alerts and reminders
• Promotional offers and marketing messages
• Important announcements about our services

Message Frequency: Message frequency varies based on your account activity and preferences.

Opt-Out: You can opt out at any time by replying STOP to any message. Reply HELP for assistance. After opting out, you may receive one final confirmation message.

Costs: Message and data rates may apply. Check with your carrier for details.

Carriers: Carriers are not liable for delayed or undelivered messages.

Consent Not Required: Your consent to receive SMS messages is not a condition of purchasing any goods or services from us.

5. How We Share Your Information

We may share your information in the following circumstances:

• Service Providers: Third-party vendors who assist us in providing services (payment processors, hosting providers, analytics services)
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Legal Requirements: When required by law or to protect our rights and safety
• With Your Consent: When you explicitly authorize sharing

We do not sell your personal information to third parties. We do not share your phone number or SMS consent information with third parties for their marketing purposes.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication requirements
• Employee training on data protection

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information. These include:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our services.

8. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Receive your data in a portable format
• Opt-Out: Opt out of marketing communications
• Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, contact us at privacy@truetoblue.com

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect
• The right to delete personal information
• The right to opt-out of the sale of personal information (we do not sell your information)
• The right to non-discrimination for exercising your rights

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we will securely delete or anonymize it.

11. Children's Privacy

Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: